One call to action you can use that I like is this: So, don’t be vague and don’t give too many options, otherwise, people won’t take any action at all. Too many calls to action, and we’ll lose people. Make sure you’re only asking your audience to do one thing. When you’re writing a caption, make it very clear what specific action you want your reader to take. Our attention spans are very, very short. Put a Clear Call to Action in Your Caption In general, my answer to my “ so that” is often the benefit for the reader that solves a problem they have.Īgain, people want to know what’s in it for them.
Make Your Caption Relevant to Your Audience Here’s an example of a post where I bled in the first line: 4. This will make your reader stop their scroll, want to know more, and actually click through to read the rest of your caption. Make sure you’re cutting to the action and bleeding in that first line. So don’t waste this precious real estate space. You need to cut out a lot of the preamble and get right into the action, which is especially important on Instagram because your caption is minimized to the first one to two lines when people are scrolling through their feed. This is a tried and true storytelling technique where you want to jump into the action of the story right away. What it means is to capture the attention of people in the very first line of your text. “Bleed in the first line” is a great saying. If I’m ever stuck on what to write, I default to sharing information with my audience. I really lean into writing captions that provide information because I know my audience likes it and I’m good at it. You can absolutely write captions that vary between the three buckets, but generally your audience knows you specifically for one of them.įor me, it’s information. Is it information, inspiration or entertainment? So the key to writing a good caption is to know which of these three ways of providing value you’re really good at, or what your audience has come to know you for.
#CAPTION DEFINITION HOW TO#
Unless of course you’re Kylie Jenner: How to Write Instagram Captions for Business 1. Sorry, but a few emojis in your caption is not going to cut it… The caption is really, really valuable to reinforce your point. The thing is, with a business on Instagram, a great visual is not enough. Now, Instagram is storytelling through words and visuals, and because it’s such a visual platform, we often get caught up on the images we’re posting…īy the time we get to the words, we’re often a little burnt out or tired. Through copywriting your goal is to have someone take an action, whether that is to click, to buy, to sign up, to engage, to comment, to share.
#CAPTION DEFINITION FULL#
Prefer video? Watch the full tutorial here ⬆️īefore I dive into the tips on how to write captions, let’s talk about what copywriting is, because that’s essentially what you’re doing when you’re writing a caption.Ĭopywriting is essentially words you write that are meant to persuade someone to do something.
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